Analysis Monday – Crisps

Every Monday we will be looking at short extract from a text and analysing what and how the writer has written.

Feel free to add your own comments/analysis below!



“The first thing that strikes you about tasting commercially manufactured crisps of any kind is the aroma. And these are no different.

Open either of the packets and it’s like, Pow! Whoosh! and Pong-ee! Foul vapours rise up to the nostrils, like the windy excretions of a cat without a conscience. All crisps stink: as little more than starchy agglomerations of grease and salt, they need to fool us into thinking they’re vehicles for genuine flavour, “real” or otherwise.”

Amol Rajan (link to full article

– Short sentence to emphasise the point the writer is making – showing that nothing has changed

– Informal words and use of italics helps emphasise the humourous tone of the words and also reveals how strongly unpleasant the smell is.

– “Foul vapours” – use of word choice to highlight the strength of the smell but this image is also humourous adding to the tone of the extract (see also the word “stink”)

– This image (simile) also has the dual purpose of showing the strength of the smell while developing the humourous tone of the extract

– Use of semi colon is to allow the writer to give an explanation as to why crisps smell

– Is a deeply unpleasant description of crisps, which is unappealing to the reader. This is his central point about why crisps have to have an aroma

– Use of speech marks to show his disbelief that the crisps flavours are real – even if the manufacturers say that they are


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